Which brand of student milk powder is the most popular?
With the improvement of people\’s living standards and awareness of health, the consumer market for dairy products is constantly expanding. As an important component, student milk powder has always attracted consumer attention. So, which brand of student milk powder is the most popular?
Brand awareness
People\’s awareness of student milk powder brands largely determines their purchase intentions. Among the nearly 30 student milk powder brands, some well-known brands such as Nutricia, Abbott, Nestle, etc. are relatively well-known due to their high exposure in the market. In the survey, about 80% of the respondents had been exposed to these brands, among which Nutricia\’s popularity even reached more than 90%, so these brands have become familiar student milk powder brands to consumers.
Ingredient ratio and quality
The main ingredients of student milk powder are protein, fat, sugar, etc., so the requirements for its ingredient ratio and quality are very high. Consumers also need to make choices based on their own needs when purchasing. In terms of ingredient ratio and quality, brands such as New Zealand\’s Enle and Australia\’s Kimberly are highly favored. Multiple third-party test data prove that Enle and Kimberly have equally excellent nutritional ingredients, moderate calories, reasonable combinations, and stable quality.
Taste and taste
The taste and texture of student milk powder will inevitably affect consumers’ evaluation of it. Taste milk powder is generally divided into three series: milky, soluble and light. In the survey, consumers generally believe that Nuoyouneng has the best taste, with a mellow taste and delicate texture; the second place is Meisujiaer, which has a mellow, clean and not greasy taste.
Price and sales channels
Price and sales channels will inevitably affect consumers\’ purchasing decisions. I found that there is a huge price difference between the major brands. Taking 300g of Nutricia as an example, the price is about 70 yuan, while the same specifications of Enle and Kimberly are about 50 yuan respectively. In addition, sales channels are also a determining factor. From physical stores to online stores, different brands have different sales channels. Consumers can choose the sales channel that suits them based on their actual needs to get the most suitable price.
Conclusion
Taken together, which of the student milk powder brands is the most popular is not a question that can be answered simply. Consumers need to make judgments based on their own needs and actual situations when making choices. However, based on the comprehensive survey results, brands such as Enle, Kimberly, Nutricia, Abbott, and Nestlé are very competitive in the market and are also popular student milk powder brands among consumers. When purchasing, consumers are advised to select the most cost-effective milk powder product by comparing the product parameters, reputation and price of multiple brands.
