Which pure milk is better between Mengniu and Yili
Pure milk is an important part of people\’s food consumption. As well-known domestic milk brands, Mengniu and Yili have a large market share of pure milk and are also favored by consumers. So, between Mengniu and Yili, which brand is better? The author analyzes and compares them from four aspects: brand awareness, product research and development, quality assurance, and word-of-mouth evaluation to help consumers more accurately choose the pure milk brand that suits them.
Brand awareness
Mengniu and Yili are the two most famous milk brands in China, and their brand awareness is very different. Mengniu has more advantages in this regard. Mengniu is the leading enterprise in China\’s dairy industry. Since its establishment in 1999, its brand promotion has been relatively intensive and it has become the \”representative of pure milk\” in the eyes of everyone. The brand awareness of Yili pure milk is slightly inferior to that of Mengniu. Although Yili is also a leading dairy company, its brand promotion efforts are smaller than that of Mengniu. Therefore, in terms of brand awareness, Mengniu is better.
Product R&D
In terms of product research and development, Mengniu and Yili have their own advantages. Mengniu innovates pure milk products, constantly introduces new technologies and processes, and meets the needs of different consumers with different formulas, flavors, and packaging, and its products are relatively rich. Yili focuses on safety issues in research and development. In response to consumers\’ concerns about milk safety, Yili has launched a series of technological scenarios, such as smart pastures, smart cattle raising, and the \”7+3+1+X\” full-chain quality management system. , to ensure the quality and safety of products. Therefore, both Mengniu and Yili have their own advantages in product research and development.
Quality Assurance
Pure milk belongs to the field of food safety, so quality assurance is particularly important. Both Mengniu and Yili have invested heavily in this aspect and achieved very good results. Mengniu adheres to the original intention of \”natural and healthy\” and ensures the quality and safety of its products. The \”Muyoupinniu\” project has 120 high-quality pastures to meet the guarantee of product resources. Yili has made clear the concept of \”quality establishes cattle, brand establishes enterprise\” , pursuing milk quality control from beginning to end, strictly controlling every aspect of the product, focusing on user needs, and constantly improving their own quality and technology. Therefore, in terms of quality assurance, both Mengniu and Yili have done better. .
Word-of-mouth evaluation
Word-of-mouth evaluation is very important as a channel that reflects consumers’ real experiences and voices. For Mengniu and Yili, consumer reputation evaluations are basically the same. Many consumers believe that Mengniu pure milk tastes relatively sweet and is suitable for consumers who prefer sweetness. However, Yili pure milk tastes fresher and more natural and is more suitable for consumers who pay attention to taste. In terms of price, Yili is relatively expensive, while Mengniu is relatively cheap. Many consumers believe that Mengniu is more cost-effective. But these are only for individual consumers and cannot represent the word-of-mouth evaluation of the entire market.
Summary
To sum up, in terms of brand awareness, product research and development, quality assurance, and word-of-mouth evaluation,In terms of other aspects, Mengniu and Yili both have their own advantages and disadvantages. Therefore, when choosing a pure milk brand, you should choose a product brand that suits you based on your own preferences and needs. Relatively speaking, consumers need more dimensions of information to make more accurate choices.
