Why doesn’t Shengyuan milk powder advertise?
The Shengyuan milk powder brand was established in 2002. It is a company focusing on the research and development, production and sales of infant milk powder. Its products have a good reputation and its market share is increasing year by year. Although Shengyuan milk powder performs very well, we rarely see its advertisements on TV, newspapers and the Internet. Why is this? Today we will elaborate on this from the following four aspects.
The importance of price strategy
In the domestic milk powder market, competition among most brands is fierce and price wars continue. However, Shengyuan milk powder has always insisted on \”not engaging in price wars\” and focused on product quality, making the brand highly reputable. If Shengyuan milk powder adopts an advertising strategy in marketing, the huge amount of money it spends will increase the price of its products, thus weakening the competitiveness of the products. Therefore, Shengyuan Milk Powder chose not to carry out advertising, and focused more on promoting the brand through word-of-mouth effects and word-of-mouth among users.
The impact of brand positioning
Shengyuan milk powder has always positioned its products in the mid-to-high-end market. It has its own professional pastures, milk factories and production lines, as well as a technical team that pursues strict quality management and professional R&D, which provides a strong guarantee for product quality, safety and reliability. Therefore, it has received Recognized by a group of high-end consumers. One of the reasons why Shengyuan milk powder does not advertise is that its brand positioning is very clear and does not require vigorous publicity to increase brand awareness.
The use of word-of-mouth effect
Shengyuan Milk Powder pays more attention to the word-of-mouth effect in its operations and is good at maintaining user relationships, rather than using advertising to win over the market, because the effect of advertising can easily be ignored and disliked. Shengyuan Milk Powder is more inclined to let users form a collection of word-of-mouth and conscientious recommendations of products, and pass them on to each other in the context of the interconnected markets of distributors and consumers. \”Good word-of-mouth\” is finally converted into sales, and advertising It is easy to lose real influence if put in.
Product quality is the best way to promote sales
Shengyuan milk powder is committed to providing high-quality products and truly cares about the healthy growth of infants and young children. The company focuses on the combination of nutrition and high-tech research and development results to ensure the nutritional supply of infants, and strives to provide families with assured high-quality products. This kind of A professional and committed attitude makes consumers more trustworthy. If you use noisy tactics such as advertising to promote a product, you will undoubtedly ignore the actual performance of the product itself. Therefore, Shengyuan milk powder pays more attention to product quality, satisfactory market reputation, and word of mouth to promote the brand.
In general, it can be said that in the process of brand development of Shengyuan milk powder, it can be said that there is no excessive promotion of the market for the sake of petty profits. In today\’s advertising-filled society, Shengyuan milk powder has chosen a more low-key and pragmatic approach, which is also an important reason why it is increasingly recognized by baby parents in the market.
