Why was Sunshine Baby Milk Powder removed from the shelves
As consumers pay more and more attention to the quality of milk powder, the choice of milk powder brand becomes more and more important. In 2016, the General Administration of Quality Supervision, Inspection and Quarantine conducted random inspections on Sunshine Baby milk powder. The results showed that some products not only did not meet the nutritional standards, but also contained carcinogens. These issues led to the brand\’s products being recalled and eventually removed from shelves. The following is an introduction to several aspects.
The nutritional content does not meet the standards
The nutrients in milk powder are crucial to the growth of babies, and the failure of Sunshine Baby milk powder to meet the standards is an important factor that led to its removal from the shelves. The quality inspection report shows that the contents of calcium, phosphorus, vitamin B1 and other nutrients in Sunshine Baby milk powder products do not meet the standards to varying degrees, and the calcium and phosphorus contents are significantly lower than the standard requirements. If babies do not consume enough nutrients during the critical period, their subsequent growth and development will be directly affected.
Excessive addition of chemicals
At the same time, Sunshine Baby milk powder contains two carcinogens-3-MCPD and 1,3-DCP, which is also the reason for public attention. These substances may pose potential health risks to infants and young children. These chemicals not only affect consumers\’ trust in choosing products, but also have a significant impact on the brand\’s reputation.
Product problems emerge in endlessly
Sunshine Baby milk powder was not only found to have quality problems during random inspections, but some products on its official website also had quality problems such as loss of shelf life and abnormal color. Such many problems have posed threats to consumer safety, seriously damaged the brand reputation of Sunshine Baby Milk Powder, and plunged it into a public controversy.
Brand reputation damaged
Brand reputation constitutes the core value of the brand, and brand damage will seriously affect the production and operation of the company. The mistake of the Sunshine Baby milk powder brand in this matter has led to the expansion of negative impact and a sharp loss of consumer trust. Recalling and removing Sunshine Baby milk powder from shelves is only the first step in solving the problem. How to restore the brand reputation and regain the trust of consumers will be questions that the Sunshine Baby milk powder brand needs to ask itself.
Summary
Sunshine Baby milk powder has experienced many \”blows\” on quality issues. From failing to pass random inspections to product age and other quality issues, the brand reputation has been seriously damaged. Brand trust constitutes the core value of the company. How to get rid of the negative impact of Sunshine Baby Milk Powder and restore its brand reputation is an important issue facing the brand. At the same time, only with the joint participation of the government, enterprises and society can we achieve \”safety first\” in terms of milk powder quality.
