1. Background of Yili milk powder quality issues
2. Reasons for Yili milk powder quality problems
3. The impact of Yili milk powder quality problems
4. Solutions to Yili milk powder quality problems
5. How consumers should protect their rights and interests
6. Future development trends of Yili milk powder
1. Background:
In recent years, the domestic milk powder market has been receiving much attention, and large dairy companies have frequently been exposed to quality problems. Among them, dairy companies led by Yili are no exception. At the beginning of 2019, it was revealed that the carcinogen 3-MCPD was detected in many of Yili’s infant formulas.
2. Reasons:
It is understood that 3-MCPD is a potential carcinogen that is commonly found in foods containing high fat ingredients. In the production process of milk powder, high-temperature heating will cause reactions between proteins and sugar molecules to form 3-MCPD. In addition, lack of strictness in raw material procurement and production processes is also one of the reasons for this problem.
3. Impact:
This has had a great impact on Yili\’s brand image and has also attracted widespread attention from consumers. Some consumers said they no longer trust Yili milk powder and will switch to other brands. In addition, this has also attracted the attention of regulatory authorities and strengthened the supervision of dairy companies.
4. Solution:
In order to solve this problem, Yili has taken a number of measures. First, strengthen quality and testing during the production process, and strictly screen raw material suppliers. Secondly, the words \”No 3-MCPD\” were added to the product packaging and a commitment was made to recall and deal with unqualified products. Finally, strengthen communication and cooperation with regulatory authorities.
5. How consumers should protect their rights and interests:
As consumers, we should choose formal channels to purchase milk powder and check the relevant information on the product packaging. At the same time, pay attention to the baby\’s reaction and physical condition during use. If any abnormality occurs, seek medical treatment and report to the relevant department in time.
6. Future development trends:
As people pay more and more attention to food safety and health issues, dairy companies will face higher quality requirements and regulatory pressure. Therefore, in future development, Yili needs to pay more attention to quality and technological innovation, and improve product competitiveness and brand image. At the same time, we will strengthen communication and cooperation with consumers to establish a healthier, more transparent and trustworthy brand image.
